Share A Cup of Gratitude
Share a Cup of Gratitude is the brain child of author, blogger, artist, gardener, all things creative Cheryl Colwell and was born from the desire to make more meaningful connections with others. While having a cup of coffee (or any drink really) with friends or family she noticed that visiting sometimes turned gloomy, so she decided to take action with an idea that would boost gratitude in her conversations. This is no coffee company, it's a community. With gratitude prompting cards, calendars, cups and more, these groups are able to share their stories and find the good things in life to focus on while enjoying each other.
This project is all about positivity, and that meant color; hooray! To serve her audience, she needed a brand that would inspire smiles and enrich lives. It needed to be current, and not come across as a coffee or tea house. The imagery and mood were the main focus for this brand and by choosing bright colors and a playful font we were able to emphasize the sharing over sipping!