Case Studies

Share A Cup of Gratitude

Case Study

"A sense of gratitude lifts our spirits when times are challenging and multiplies our joys when we are blessed."

Share a Cup of Gratitude is the brain child of author, blogger, artist, gardener, all things creative Cheryl Colwell and was born from the desire to make more meaningful connections with others. While having a cup of coffee (or any drink really) with friends or family she noticed that visiting sometimes turned gloomy, so she decided to take action with an idea that would boost gratitude in her conversations. This is no coffee company, it's a community. With gratitude prompting cards, calendars, cups and more, these groups are able to share their stories and find the good things in life to focus on while enjoying each other.

This project is all about positivity, and that meant color; hooray! To serve her audience, she needed a brand that would inspire smiles and enrich lives. It needed to be current, and not come across as a coffee or tea house. The imagery and mood were the main focus for this brand and by choosing bright colors and a playful font we were able to emphasize the sharing over sipping!

Concepts & Colors

The process bit:

One way to ensure great results for my clients, is to begin with rough sketches. A design teacher once said that if it works on paper it will work on the computer, and I've since found this to be true with any project!

From rough, hand-drawn sketches and complete design notes, my client was able to pick out pieces from each to move forward with. After choosing favorite elements from the roughs she was presented with four strong concepts with variations of each, and one hit home!

The final logo is bright, thoughtful, with a mix of happy graphics and typography. Now she has a complete brand that will be able to function on many products, support the group's narrative, and expand on in years to come!

Final Product

"Having worked with Brittany Harris on an earlier project and experienced her professionalism and talent, she was the obvious choice for my new venture. Again, she over-delivered with a slew of happy surprises. At our initial meeting, she asked me a variety of questions to guide the project. The rough sketches she came back with gave me confidence we were on the right track. That’s when the process became difficult. The variations she sent were all delightful, making it hard to choose between them. Brittany’s communication and notes were clear and precise which enabled me to pick and choose my favorite parts and pieces. After one more round of choice-making, we had an ideal brand, plus additional graphics to use on merchandise and marketing. It makes me smile just looking at her designs!

I can highly, without any reservations, recommend Brittany Harris Illustrations for any illustration or graphic design project."

-Cheryl Colwell

The Wich Haus
Case Study

Inspiration

The Wich Haus makes the best sandwiches in the Flathead Valley, and they do everything from scratch! Sourcing raw ingredients from Montana they meticulously blend playful flavors and build their 'wiches from the ground up. They needed visuals that matched their beautiful food, values, and all around vivaciousness!

Approaching this project I knew they needed a brand that enhances the handcrafted approach that is taken with the food. Creating this unique, hand-drawn artwork fit perfectly with the character of the fare. Leaving the colors in simple black and white left so much room for the natural colors in the restaurant, website, and food to shine.

Expanding on the logo we have everything from custom pattern, a full menu design, and beautiful artwork for merchandise. Every one of these elements help customers visualize the fresh, savory goodness they will experience at the Haus!

Seriously, you have to get a 'wich. And pickles... and frozen custard!

The Swag

Results

"We have had the opportunity and good fortune to work with Brittany Harris on our logo design, menu design, and signage development throughout our time at the Wich Haus. Brittany was able to pick up on exactly what we wanted our logo to covey and offered several illustrations to choose from to create the perfect logo. Her illustrations are beautiful and fit seamlessly into her graphic designs to create a full branding message. Brittany also put together a few different designs for our front signage so that we could be proud to present our brand to the public and worked with our printers to get the correct format for the display. We are complimented frequently about our signage and it has definitely driven traffic to our business!"

-Ellie & Orion Heyman