The Wich Haus
The Wich Haus makes the best sandwiches in the Flathead Valley, and they do everything from scratch! Sourcing raw ingredients from Montana they meticulously blend playful flavors and build their 'wiches from the ground up. They needed visuals that matched their beautiful food, values, and all around vivaciousness!
Approaching this project I knew they needed a brand that enhances the handcrafted approach that is taken with the food. Creating this unique, hand-drawn artwork fit perfectly with the character of the fare. Leaving the colors in simple black and white left so much room for the natural colors in the restaurant, website, and food to shine.
Expanding on the logo we have everything from custom pattern, a full menu design, and beautiful artwork for merchandise. Every one of these elements help customers visualize the fresh, savory goodness they will experience at the Haus!
Seriously, you have to get a 'wich. And pickles... and frozen custard!